I shape how things look, feel, and communicate.

2023 — 2026

IT Analyst — AI & Infrastructure

Steelcase, Munich

A deliberate move sideways — into the systems behind the tools. I spent three years close to enterprise IT and AI infrastructure to understand how these technologies actually work, not just how to use them. That grounding now feeds directly back into my design practice: I’ve been integrating generative AI into creative production since 2024, from image generation to prompt-driven workflows.

2017 — 2022

Senior Creative Professional · Art Director

Steelcase — Learning + Innovation Center, Munich

Visual communication for internal and external stakeholders across EMEA — campaigns, print, digital, signage, and event design. Development and maintenance of corporate design guidelines, and art direction of product and location shoots from concept through to final image editing. Environmental graphics and wayfinding, including the Galaxy Room at Steelcase Worklife Paris.

2012 — 2016

Art Director · Head of Marketing

Roxer Grup SA / Colorama Publishing, Cluj-Napoca

Marketing campaigns and brand presentations for print and digital. Image editing, colour management, and prepress for over 60 book projects and 350+ technical publications. Built and led the graphic design and marketing team, coordinating external agencies, photographers, and print partners.

2009 — 2012

Freelance Graphic Designer

Nokia R&D Romania · Vidi-As Bergen · inforMARE Rome

Editorial design, corporate design, and communication materials for international clients across research, print, and maritime sectors.

2005 — 2009

Graphic Designer

Müller — Visual Graphic Design and Print, Cluj-Napoca

Joined as a graphic design apprentice and was promoted to Graphic Designer. Print and prepress production, layout, and studio work across a range of commercial clients — the foundation of my craft.