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The brief told me my audience was 95% male. That turned out to be the least interesting thing about it.
Tailored, Part Two The Brief That Assumed a Man One dataset, two readings, and where AI actually belongs in the process. In the last piece I made a distinction between two kinds of designers: the ones who operate the software, and the ones who understand what a tool is for. I traced it across three…
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Tailored: A Designer’s Instrument, From QuarkXPress to AI
Twenty years, three instruments, one job. The Backbone I started my apprenticeship as a graphic designer in front of an iMac running QuarkXPress. That wasn’t a personal choice — it was the industry standard. For more than a decade, Quark was the backbone of desktop publishing: books, magazines, brochures, and catalogs, nearly everything that went…
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